Featured Case Study
Timberyard Brewing Co.
Brand Identity/Logo Design | Custom WordPress Website Design
Merchandise Design | Can & Bottle Design | Event Poster Design
When Timberyard opened its doors in 2018, founder Matt Zarif knew that branding and marketing needed to play a big role in attracting new customers.
“We knew going into it that we didn’t have much, if any, time to spare. We didn’t have much money to spare. But we felt it was a worthy investment. The logo and branding are the face of your business to a lot of consumers. That’s the first thing they’re going to see. That’s not the place to hold back. So it made sense for us from day one to put funding and energy into our branding and marketing.”
Matt Zarif
Owner & Brewer
But after a strong launch and initial 18 months of business, when 2020 hit, it soon became clear that the team would need to pivot. Once the taproom closed in the Spring of 2020, Timberyard was forced to find a new revenue stream outside of taproom sales.
“When the pandemic hit and the taproom was essentially shut down, we had to pivot more to offsite canned distribution. And that’s where marketing becomes even more important when you’re relying on retail sales and packaging cans to reach new customers.”
GLASSWARE
Photos by Nathan Fiske Photography
The effort Timberyard put into leading with one cohesive brand strategy helped the brewery switch gears and weather the pandemic with a business better positioned for long term growth.
“The effort we put into marketing and branding on both ends–on the taproom side driving retail sales as well as the distribution side–played a big role in helping us differentiate and stand out. Especially on the distribution side. I think if you look through our canned labels, it’s really hard to walk by a sea of beer and not stop and look at those cans.”
Matt Zarif, Owner & Brewer
“I’m a big fan of Marcus and the skills that he brings to the table. I think a lot of people in the brewing industry are real nuts and bolts, do it yourself-ers on just about everything. But you know, for our branding and marketing, we thought we needed someone with a real skill set. We couldn’t have done half of the things that we’ve been able to do without him. We saw a huge return on investment. Even with more time and energy, I don’t think we could have done it without his help.”
Matt Zarif, Owner & Brewer