Fueling Hydration: How We Optimized Fluid Logic’s Digital Experience
Overview
We successfully migrated Fluid Logic away from a complex Headless environment to a more manageable and scalable Shopify theme. This transition improved site performance, simplified ongoing management, and provided greater flexibility for future growth—all while maintaining a seamless user experience. This project showcases the impact of choosing the right Shopify architecture to balance performance, ease of use, and scalability.
Testimonial
Working with the Perfect Evolution team was a fantastic experience. Their professionalism, capabilities and communication allowed us to launch our new website on time and on budget.
Jack Seitz
Vice President of Marketing, Fluid Logic
Integrations
Okendo was integrated to drive social proof through authentic product reviews, Impact.com streamlined affiliate management to expand brand reach, and GOVX enabled exclusive military discounts to support a valued customer segment. These strategic integrations created a seamless shopping experience while driving revenue and brand loyalty.
